MrBeast court documents reveal behind-the-scenes look at his YouTube empire
Obtained court documents detail how MrBeast marketed his brand to even bigger companies in hopes of partnering with them.
Having earned an estimated $85M this year, MrBeast was honored as thehighest-paid YouTuberof 2024.
While much of his work can be found on hisYouTubechannel, there are also behind-the-scenes details that have helped MrBeast gain traction in an ever-growing industry of influencers.
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The available information detailed how MrBeast showcased his audience demographics, online growth, and successful content style to hopefully secure deals with brands like Walmart, Ford, CarMax, General Motors, LG and even The Super Mario Bros. Movie.
In the attempt to sell what he does, MrBeast also included information about excursions and stunts he’s pulled over the years. In a variety of pitches, the YouTuber detailed his first experience of being buried alive by writing, “MrBeast pushes through the impossible.”
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The YouTuber continued to market his large following by noting how many people showed up to the grand opening of hisMrBeast Burger restaurant. “MrBeast attracted a crowd of over 25,000 people for the grand opening of his first brick-and-mortar MrBeast Burger restaurant,” the pitch read.
In discussing his audience, he added, “MrBeast serves as a trusted voice and helps translate brand messaging into digestible concepts to the everyday consumer.” He went on to say that by partnering with him, brands would “win over” demographics that they previously hadn’t. “Partner with MrBeast and win over Gen Z & Gen Alpha… or your competition will,” the deck slide read.
Though said pitch approaches are from a couple of years ago, MrBeast has continued to run successful businesses includingFeastables,Lunchly, and a TeamTrees collaborative fundraiser to support the Arbor Day Foundation.
