AMC’s Trolls feud proves movie theater chains may be their own worst enemy
Who could have guessed thatTrolls World Tourwould be the film tearing apart the movie business? This week, Universal Pictures announced that the animated sequelTrolls World Tour— which had been scheduled to hit theaters April 10 — earned more in three weeks of $20 digital rentals than the original 2016 film earned during its five-month theatrical run. The film’s performance in the streaming market proved theviability of “premium video on demand” (PVOD) as an optionfor movie releases, according to Jeff Shell, the head of Universal’s parent company NBCUniversal....